Online Marketing
Pay-per-click, search engine optimization and marketing – these are the tools we can use to help leverage your website – and your mission – for all the world to see … and, ultimately, support. Our approach to online marketing combines our insight and technology with your organization’s mission to create a website that’s informative, sincere and easy to find. It’s a partnership between our team and yours, and while each program is tailored to meet your needs, the following is typical of an online marketing program:
1. Overview and analysis of your organization’s URL
2. Determination of your online business and mission requirements
3. Invisible analytics tracking software applied and gathering of data begins
4. Detailed keyword research determines a list of possible high-traffic terms
5. Presentation of a short list of high-quality terms for review
6. A course of action is established for optimizing your site
7. Updated, optimized version of your site's content provided
8. Appropriate on-site tags targeted toward SEO terms
9. Site tested from outside sources to measure effectiveness
10. Site submitted to appropriate search engines and industry directories